A specialist in working with charities to provide copy, design and strategy.
I’m very proud to have worked with Mind on several projects. By earning their trust along the way I was able to help push them to become more bold in their storytelling. This led to the leap forward that was their 2018 Christmas Appeal, which I directed and wrote much of the copy for. It became their most successful appeal ever, smashing its targets and creating a big shift in how they talk about their work and represent people affected by a mental health problem.
Thank you to Consider Creative for the use of their photography.