A specialist in working with charities to provide copy, design and strategy.
This project centred around one main challenge: how could WWF compete against health charities when it came to in memory fundraising? After a research stage we discovered the key was in tapping into the passions people had for nature and the planet while they were alive. I wrote an in memory proposition to act as a messaging foundation and directed the look & feel to hold it all together. We then worked on a range of digital assets (including helping develop a Tribute Fund page) and physical items too.
Thank you to Consider Creative for the use of their photography.